Lean Marketing

Lean Marketing ISN'T about taking the tools, normally associated with lean in operations, such as 5S, Poke Yoke, Workflow balancing & control charts and just applying them to a marketing department.

Before we start to share with you what Lean Marketing is and share some of our papers on the subject (see further down this page), we'd like you to ask yourself a few questions;

Do you suffer from?
  • being seen as a department whose costs can be cut in times of distress.
  • other departments failing to deliver what you promised to the customer, to the required standard, on time.
  • being unable to quantify the value you add to the company.
Are You?
  • worrying that your competitors could entice your customers away with price offers?
  • about to start producing sales forecasts for next year when you’re not sure what you’ll sell next month?
  • producing solutions that 90%+ of the people you think will buy, say "No, no thanks"
  • wishing you had an insight on your customers that gives you a competitive advantage over your competitors? an insight that helps you to cope with the business and environmental changes you face on a almost daily basis?
Do you want?
  • to understand how Marketing & Sales practices, unintentionally influence the behaviour of other departments and restrict the business results?
  • to be able to quantify how much value you provide to the business?
  • to understand which improvements in the organisation will provide the greatest value for customers, helping to retain existing ones and recruit new customers.
  • to understand how and where costs can be challenged and reduced?
  • to be the key driver in strategic understanding in your organisation?
  • the organisation to understand how it creates value for the customer?
  • the organisation to understand which customers destroy value for you?

If you want a FREE taster of one of the "7 Hidden Wastes of Marketing", one of the cornerstones of Lean Marketing then
click here


If you want to understand what LEAN MARKETING is and to start addressing the challenges listed above then download the FREE papers below and

For a FREE CONSULTATION

contact our

Lean Marketing expert, Mark Greenhouse on 

07712 669396

he WILL be able to help you and can be reached via info@resqmr.co.uk



If you want to read a short story into Lean Marketing, then click here


Lean Marketing Papers

  • what is it?
  • why should you use it?
  • what are the benefits?

are covered in the papers below.

All the papers are in PDF format and will open an Adobe program. You'll need to register to access these papers and then login.

Register by clicking here.        
Login by filling in your details in the panel at the top right hand side of this page.


Lean Marketing Papers

Remember to register or login to access these papers. We'll never share your data with anyone else!

Lean Thinking + Marketing- how can a management philosophy, associated with operations and supply chain, ever be linked with marketing? How do you measure Customer Value?

7 Hidden Wastes of Marketing(c) - This paper introduces how to identify the wastes and increased costs created in the organisation by Sales & Marketing practices.

If you want to talk to someone about our FREE Lean Marketing Consultation, then please call our

Lean Marketing expert Mark Greenhouse on

07712 669396

or e-mail info@resqmr.co.uk

back to welcome page





Register Here

Fill in the details below, you can choose your own
username and password
(Use a minimum of 6 characters for each; letters, numbers and the "_" symbol only, no spaces)

If you can't remember details you've used before then drop us an e-mail on info@resqmr.co.uk and we'll send you a reminder.

*

*

*

*

*

*1-16 characters alphanumeric,- or _

*6-16 alphanumeric characters


Click here to return to the marketing papers
powered by TControl CMS