search
in this section
featured articles
log in
Lean Thinking - The Diagram
Normally
a business operates in a departmental chain as per this diagram, with
assistance from the support functions (Accounting, HR & Procurement)
NB. The
dashed lines indicate the boundaries of the different functions that typically exist, the dotted lines
indicate feedback loops that may or may not be in place
a. The products or services offered are designed by a team (often part of the Marketing team).
b. Marketing generate awareness of your products or services amongst potential customers via advertising and promotion.
c. Sales are then responsible for ensuring that the potential customers are turned into order placing, revenue generating customers.
d. Orders are generated for the Operations or Production teams.
e. The finished products or services produced are then passed onto Distribution or Logisitics team for forwarding to the customer.
f. After-sales and Service are in place to mop up any queries and provide assistance with the purchase made by the customer.
a. The products or services offered are designed by a team (often part of the Marketing team).
b. Marketing generate awareness of your products or services amongst potential customers via advertising and promotion.
c. Sales are then responsible for ensuring that the potential customers are turned into order placing, revenue generating customers.
d. Orders are generated for the Operations or Production teams.
e. The finished products or services produced are then passed onto Distribution or Logisitics team for forwarding to the customer.
f. After-sales and Service are in place to mop up any queries and provide assistance with the purchase made by the customer.
So what does the Customer actually buy?
The total OUTPUTS of the entire organisation OR of the output of each individual department within the chain?
How do you decide which part of the chain should be improved?
What if an improvement in one area leads to problems for another, how would you know?
In which case, what do you measure in your organisation, Departmental Outputs OR what the Customer Values?
Click on VALUE if you want to understand who we define this.
How do you decide which part of the chain should be improved? What if an improvement in one area leads to problems for another, how would you know?
The page on OUTPUTS is a useful read if you think that already organise your business around these.
return to the resq home page
©2009 ResQ Management Resources Ltd. Reg No. 558 1973 Reg Office: 25 East Parade, York, YO31 7YB.