Very few successful businesses will share full sets of data or the reasons for their growth but here is one example for you;

Tesco

 

Retailer % share of UK Grocery Market

Year

Tesco

Sainsbury

1993

18%

19.6%

2000

25%

17.9%

2007

31.3%

16.5%


The rise of Tesco over its rivals is often credited exclusively to its Clubcard Loyalty program launched in 1995. 1995 was the year when Tesco overtook Sainsbury to grasp the “No 1” supermarket slot in the UK.

Few column inches have been given over to the fact that Tesco started to employ “lean” experts earlier in 1995 to review their supply chain and supplier relationships. This review was inconjunction with the information the Clubcard was beginning to reveal.

Insights from these “lean experts” were shared as early as 1996 in the book “Lean Thinking” and the techniques used in Tesco’s roll-out of the high street Metro stores are revealed in the publication “Lean Solutions”.

Remember this quote from Sir Terry Leahy earlier on in the website?


Still think that Tescos' growth has ALL been down to Clubcard?


 Back to the previous page
powered by TControl CMS